Youth Subcultures

Youth Subcultures and Consumerism

The class could investigate and consider the extent to which they consider the ‘haul girl’ phenomenon to be a youth subculture. The term ‘haul girl’ referring to the girls on YouTube who video their retail purchases, commenting on anything and everything from packaging, colours, pricing and so on.

Perhaps the most famous young vlogger (‘video blogger’) who includes some haul videos in her YouTube channel is Zoella. Zoella (aka Zoe Suggs) has over 8 million subscribers to her YouTube channel:
Here is an example of one of her haul videos:



Students could decide on the criteria they think should be used to decide whether or not a social group or movement can be classed as a youth subculture,

and then consider the extent to which specific vloggers and haul girls represent a contemporary youth subculture.

Discover More A Zoella article in Vogue

By way of wider class discussions, the term ‘consumerism’ could be introduced and discussed. Students could consider the extent to which any and all youth subcultures require a certain amount of ‘buying in’.





More Resources from Discovering Sociology




Families in Different Countries

The following article provides accounts of family life in four different countries. Students c...

family

Feminism

Within this page a video is embedded which makes use of the ‘Good Wife’s Guide&rsq...

family

Functionalism

Students could use this information to sketch out their own organic analogy and label the diff...

family

Industrialisation Timeline

This is a detailed PowerPoint that outlines industrialisation and social change.

family

Marxism and The Walking Dead

The Walking Dead is a popular American TV show centring on a small band of survivors from a zo...

family

Sociological Family Tree

In this activity, students fill out their own sociological family tree, which as well as providin...

family

The Family and Industrialisation

Quizlet (www.quizlet.com) is a free resource that can be used by both teachers and students to...

family

The family gender and housework

This section provides classroom resourses for considering the family, gender and housework, an...

family

The Social Construction of Gender Roles

Students could consider the gendered division of labour in their own families and the extent t...

family

The Sociology of Living Alone

Use the following New York Times article as a starter activity whereby students are to draw ou...

family

What is a Family?

‘What is a family?’ is the central question posed by Zach Wahls’ testimony p...

family

Family Introduction

The study of families and households is one of the most popular topics at A-level. This area o...

family