Research Methods

Sampling Techniques

Sampling is the process by which a researcher takes a smaller group from the target population she/he is interested in studying. The sampling technique is the method employed to do this. The idea is that a researcher tries to make their sample as representative of the target population as possible in order that generalisations can be made to the wider population.

This straightforward YouTube video outlines a range of different sampling techniques and draws out key vocabulary such as representativeness and target population:

Students could be asked to identify and define the key methodological concepts included in the video into a glossary.



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