Family
The Social Construction of Gender Roles
The lesson could begin with watching Proctor and Gamble advert and a request for students to write a list of all of the activities they see the mothers in the advert performing. This then leads on to a discussion of the social construction of gender roles within families. Students can be encouraged to consider that although this may be some women’s experience of family life, it depicts a rather narrow and stereotypical point of view. Students can also think about the message this advert is giving if women do their mothering role well, their children will be a success. Another useful illustrative advert can be found here:
Discover More The truth about whether mothers have the worlds toughest job
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